I know, I know. I haven’t blogged in a pretty long while now. I have a decent excuse though, so I’m not going to apologize or anything.
We’ve been busy building our very first in-house product here at syndeo::media, and are fast approaching a point where we might actually have something to release. I’ve been pulling 7-day weeks since late July trying to get this thing out the door before more client-work comes in and I’m forced to defer again. (This means, roughly, that I won’t be having any weekends at all this month … hardly out of the ordinary, all things considered.)
I can’t say a whole lot about the product at this point, so expect the rest of this entry to be mostly ambiguous nonsense (which, again, is hardly out of the ordinary).
The big deal for me, of course, is the fact that I’ve been wanting to build this idea for forever (I wrote the original concept brief back in 2006 for God’s sake), and it’s taken nearly a year to polish it up to where it might actually be kinda cool when we release. To answer the main question on everyone’s mind, yes, it’s a social network. And no, we’re not stupid enough to think we could roll something out that directly competes with . And no, it’s not a localized social network like Eskwela either, mainly because I believe that localized communities are a strategic dead-end. (At a point in time when all the world is pushing for globalization, why should we be focusing on recreating Facebook for a specific population? It doesn’t make a lot of sense to me.)
But yes, it is a social network.
Strangely, during the two or three months I spent doing background research for this product, I spent more time reading about social psychology, communication theory and, of all things, refreshing my knowledge of formal sentence-construction, than I did actually thinking about the technology. From a tech standpoint, this is a pretty simple product (which, of course, completely belies the fact that I’ve rewritten, overhauled or just plain thrown-out nearly 30% of the code that I’ve thrown together for this thing). But I digress.
If all goes well, I should be able to write about precisely what this site is by early September, and then do an invite-only alpha shortly thereafter. And if _that_ goes well, we should have a nice, shiny beta by the middle of the 4th quarter, right around the time syndeo::media celebrates its first year. If that’s not a great motivation, I don’t know what is.