In between overhauling mobiuslive, building a new Australian sports social network (still in stealth), moving to a new office and engaging in the hundred other things involved in running a business, I’ve somehow found time to redesign the SM Investments website. (SM Investments is, as you probably know, an umbrella company owned by Henry Sy which encompasses all his various holdings.)
This is probably going to be one of the last corporate websites I’ll ever design, and it’s easily the simplest and most to-the-point. I got the inspiration for it after looking long and hard at the SM design sense, and realizing that they were on the opposite extreme as their closest competitor, Ayala Inc (which I did one website for back in 2002). Where Ayala uses curves and wavy lines and subtle tones, SM uses big hulking blocks of text against bold background colours. It’s a pretty startling difference, and goes directly to the core of what makes each of these companies tick.