Following the events of the last two months, our little startup has decided to overhaul its structure and identity, and has reformed under the name Syndeo Media. We haven’t had a lot of time to put together the "identity" part of the company yet, but so far we have a very spartan front page, as well as a one-entry company blog. An excerpt:
There’s a certain allure to starting over from scratch, when things have gotten all muddled and nerves are frayed and ideologies have gone off in completely different directions. Logically, it makes sense to just tear it all down and rebuild, but emotionally, it’s another story entirely. Our previous startup, a social software design house with dreams of world domination, was just barely getting off the ground when we collectively decided to call it quits, and to say that we were upset about the whole situation would have been a major understatement.
Read the rest of the entry, rather dramatically entitled "The End, The Beginning", here.