I mentioned some time ago how Google has become incredibly aggressive this past year. One of the search engine’s latest moves has been the Blogger, the pioneering tool that gave millions of people around the world a voice online.
Weblogs are unique because they are updated more quickly than the rest of the web; most news is only a few hours old before it’s been linked and relinked across millions of blogs. One of the theories is that Google is going to use the Blogger’s database of blog entries as a way of tracking the popularity of a link by how often it’s been mentioned. The potential is positively mind-boggling.